A Story of Reformation
A university going girl, abiding by the teaching of the Quran got severly challenged by societal norms and its conventional wisdom. The harder she tried to hold onto what Allah asked her to do the more she felt repellent from the society.
As a result, her thoughts and emotions became disorganized, chaotic and cluttered.
Her journey took a reversal when she decided to devote her life for one year to deepening the understanding of the Quran. She discovered that the Quran provided answers to life’s complex questions and challenges. One verse particularly resonated with her: “Help one another in righteousness and piety, but do not help one another in sin and aggression.” (Surah Maidah 5:2) This principle became her guiding light.
The Quran and sincere belief in Allah became a miracle in her life, bringing her self-awareness and recognition of her own worth leading to the respect and recognition in society that she had not experienced before.
By following Islam with sincere belief and constant actions (Amal), she witnessed a positive change within herself and in her surroundings. Her unwavering belief in Allah brought a huge change and strengthened her resolve. Her dream was to work at a renowned Denim Industry, but when that opportunity didn’t materialize, she didn’t lose hope because she knew deep down that Allah will do what is best for her. Later, she found herself in an industry that was a hundred times better for her. (A positive outcome for her strong belief in Allah). Her new role allowed her to teach and mentor others, eventually leading her to start her own brand.
AND THE OCCURRENCE OF ISLAM & MODESTY HAPPENED
Making Islam the living standard of her life she successfully found the modesty for her brand that represents nothing but confidence, acceptability, freedom, resilience, and power.
She understood by heart that Islam doesn’t repel one from being modern but it allows humans to be the best trend in all ages. To make it a reality, she launched her own brand that helps humans become the fashion trend in the current age and for the ages that are yet to come.
And she had a perfect saying for that:
“No brand can beat the modesty of Islam”
MISSION
“Facilitate things to people (concerning religious matters), and do not make it hard for them and give them good tidings and do not make them rum away(from Islam)”
Sahih al-Bukhari 69
VISION
“To enlighten people with the true essence of Islam in order to make it easy to adhere”